Photograph: Werner Schmidt

Monday, March 22, 2010

Guinness's Rowing Ads

Regarding my entry about Brakspear's Henley Ale on 20 March, one of my blogs loyal readers and contributors, Hélène Rémond, writes in a comment, that "Guinness has also used rowing images to advertise its brand. I have found two Guinness ads published in the British Rowing Almanack in 1953 and 1954, which read 'Have a glass of Guinness when you're tired' and 'Lovely day for a Guinness'. One features a sculler which would regain his strength by drinking a pint and the other infers that Guinness suits the rower who wants to take the lead. The mascot of the brand, the toucan, acts as cox of the crew. A third one appeared in a document published in 1981 by the London Rowing Club celebrating its 125 years of rowing with the following caption : 'Row of Guinness', reminiscent of the blades slicing the water in harmony." Great contributions, Hélène, many thanks!

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